Search Engine Optimization Services Program - Which Approach Is Best for You?

To know the best way to get somewhere, you need to first figure out exactly where you are...

Search engine optimization (SEO) is a compliced subject, part science and numbers, part art and alchemy. When you set out to lunderstand, learn and use any complex body of information, your learning progress will be a "spiral process".

You cannot learn it all at once. You have to know a little before you can learn more. You need to know more before you can learn more, and on it goes, around and around the ascending spiral. Some call it 'building a foundation'. Others say, "You have to learn to walk before you can run." All are speaking to the same general idea...

Just lurk around SEO forums and read the questions and comments. Clearly, in order to ask intelligent questions you already have to know most of the answers. You must climb the learning spiral high enough to be in sight of the next level before you can hope to even begin to understand it, let alone master it.

Choosing the best search engine optimization services program for you will depend then, on where you are on the learning spiral.

If you are low on the learning spiral, you will need drilling in the basics. You will need heavy emphasis on training, tutorials, practice at using the basic tools to get basic answers. Jumping into the more advanced tools too soon will not get you good results. Probably it will only increase your confusion and frustration.

First off, read everything you can find on increasing search engine ranking, on niche domination, on both onsite and offsite SEO, and on improving search engine placement. Work with the free services, Overture, Wordtracker, etc. Check your SERPs and backlinks manually, build a foundation. Gradually move up your spiral.

Get the basics. Pay particular attention to the areas in which the experts disagree. Mark these in your mind as 'murky areas' to be cleared up later.  Climb the learning spiral and start applying what you have learned. Review your results and think about what you have read in the light of your experience.

Be aware that the Internet changes and what works with SEO also changes. Notice that much of the confusion and different opinions can be attributed to this change. Maybe more than one opinion was correct at one time or another. But what counts is, what works now?

Also note teachings and opinions based on what someone else said versus teaching based on quoted recent experience. Recent experience is likely to be more correct...

You will find that much of what you read at first becomes much clearer the second time through, from the perspective of having some real, hands-on practice and experience yourself. You will be in a position to ask better questions. You will have "Aha!" moments when the fog lifts and suddenly, you see clearly.

When you are higher on the learning spiral you can choose a search engine optimization services program that is more sophisticated, more complex and esoteric. The more complex and powerful tools such as SEO Elite and Project Black Hat will start to make sense to you and will be worthwhile investing time and money in.

In summary, which search engine optimization services program is best for you will depend on where you are on the SEO learning spiral. And  it will not remain static.  It will change as you learn more and ascend that spiral.

George W. Chavez